Juggery No 1

  No one likes to see people unsubscribe from their email list. You work hard to provide a great experience for your email readers and the last thing you want is to see people leave. But do you really know why people are unsubscribing from your emails? This week on Periscope , we wanted to take a closer look at what unsubscribes can mean for your email marketing and what you can learn from the people who choose to opt-out. We covered: Why unsubscribes aren’t always a bad thing The common reasons people unsubscribe How to figuring out why people unsubscribe from your email list How to provide a great experience for new email subscribers Here is the transcript of our talk, if you’d prefer to read. One question we hear all the time is “How can I get people to stop unsubscribing from my emails?” But it’s important to rethink the conversation around unsubscribes. While no one enjoys seeing someone opt-out from receiving their emails, unsubscribes aren’t always ...

  How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more than 65 percent of all emails are opened on a mobile device. When it comes to your email marketing , you need to make sure your messages look great no matter what size screen your audience is using. You also need to think about how people are reading and interacting with your emails in today’s increasingly mobile world. The first step is to create a compelling message that grabs your audience’s attention and gets them to click to open. If you look at your own mobile inbox, you’ll notice three key elements of every message: From Name : Lets people know who the message is coming from Subject Line : Lets people know what the email is about and why they should open Preheader : Gives people a sample of the content in the email Once someone clicks to open your message, you’ll only have a fe...

  At Constant Contact, we usually say that the average email open rate is about 20%. That range fluctuates anywhere from 15 to 50%, depending on your industry. It can be frustrating to spend so much energy on a campaign that only a fifth of your contacts open. So, every now and again, it can be beneficial to run a reengagement campaign that specifically targets the people who aren’t opening your emails. This can boost your overall open rate and help you clean your contact list. Here’s what you need to do: 1. Find out who’s not opening your emails Let’s say you fit squarely in the 20% range when it comes to open rates. More than likely, you have an engaged, core audience, a few people who occasionally open the email, and then contacts who aren’t opening, but haven’t unsubscribed. Check your email reports in your Constant Contact account then follow these steps to create a list of contacts who haven’t opened your email. If you have online orders, you can check...

  We’ve all been there. You create an email , send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has high bounce rates  it can have a negative impact on your delivery rate. So it makes sense to clean up those bounced email addresses when necessary. There are two types of email bounces — a soft bounce and a hard bounce. A soft bounce means that the email address is valid and was delivered to the recipients inbox, but it still bounced because the mailbox was full, the server was down, or the message was too large for the recipient’s inbox. A hard bounce happens when the email is permanently rejected because the email address is invalid or the email addresses doesn’t exist. 1. A non-existent email address If the bounce is marked as “non-existent email address,” the email address could have a typo or the person with the address may...

  Allegria Spa is a business that knows how important adding a personal touch can be. Located in Beaver Creek, Colorado, this luxury day spa offers a wide range of spa, salon, and fitness services to help guests relax, rejuvenate, and live a healthier life. Delivering unique customer experiences has lead Allegria Spa to be recognized by national publications like Forbes, CNN Travel, and Travel & Leisure. Last year, the spa began looking for ways to bring the same personal touch to their marketing efforts. After relying on print mailings for a lot of their marketing communications over the years, the spa decided to bring more of their marketing online. “We had been using print mailings for a while, and there was just so much we wanted to do that we couldn’t,” explains Christine Copertino, spa director for Allegria Spa. “We decided to make a change, and really focus on doing a lot more with our email marketing.” With email marketing, Christine found the to...

Whether you’re a restaurant or a real estate agency, you’re bound to have some passionate fans. These are your most loyal customers; the people who will go the extra mile for you because they love you so much. Getting these customers to take the extra step and serve as your brand ambassadors can be a great added boost to growing your business. When your best customers help you with marketing , they can provide you with extra brains, an extra pair of hands, and a new network of potential customers. But how do you recruit these customers and what exactly should you look for in a brand ambassador? Here are the key steps to recruit a core group of people to serve as the brand ambassadors for your business. Where to Recruit Ambassadors There are some well-known places you can look for potential brand ambassadors: 1. Use your email list. You can send out some information about your new ambassador program to everyone on your email list or you can select a group of peopl...

  As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed. Wouldn’t it be great if you could get your best customers to do your marketing for you? If only it were that easy, right? The truth is your customers may be more likely to get involved than you think. Consider what their reaction would be to a brand ambassador program . This may sound complicated, but in reality, it’s just a simple way to get your biggest fans to contribute in small ways to help your business succeed. This could involve something small like having customers tell friends about you or talk about your business online. Or could be something more involved like having customers write posts on your blog or participate in upcoming events. If you’re still thinking an ambassador program sounds like a lot of work, check out   how one small business did it . And to help you get started, here’s a five-step breakdown of h...