Facebook Page vs. Profile: The Heavyweight Championship Bout

 Facebook Page vs. Profile: The Heavyweight Championship Bout
Ladies and gentlemen!
In the red corner, your home base on Facebook for you as an individual, not as a business — the ever popular Facebook Profile.
In the blue corner, the king of “Likes,” the master of Insights, and basically the profile for your business or organization — the Facebook Page.
Which will reign as the undisputed champion of social media marketing for your business or organization?
Grab yourself a ringside seat for … Facebook Page vs. Profile.
Let’s get ready to rumble!

How do these opponents match up?

As you take the dive into marketing with Facebook, you’re probably wondering which you should be using, the Facebook Profile or the Facebook Page. Or maybe you’ve already created a Profile for your business instead of a Page, and you’re wondering if or why you should bother to switch.
Well, I have bad news for you if you’re rooting for the Facebook Profile to win this battle and use it to handle your marketing like a champ.

The Facebook Profile is about to get creamed

Sure, the Profile is great for doing things like communicating with your family and friends, sharing photos, videos, and links with them, and connecting with your favorite brands, celebrities, and causes. But here’s the catch …Facebook set up the Profile to be used by you the individual, not you the business or organization.

In fact, you could get disqualified

According to Facebook’s Statement of Rights and Responsibilities, using a personal Profile for anything other than an individual person is a direct violation. And Facebook could shut down your Profile without recourse if they discover you’ve been violating their terms. How’s that for a swift punch to the kidneys?

Float like a butterfly, market like a Facebook Page

Quite simply, Facebook Pages are the best way to market your business or organization. Let’s take a look at three reasons why:
1. Pages are public and easily sharable
This means that when people interact on your Page by liking, sharing, or commenting on your content, it shows up on their personal Profile and in their friends’ newsfeeds — which is great news because your Page and your content gets in front of both groups of people, those who’ve already “Liked” your Page and those who haven’t … yet.
2. With Pages you can run promotions and display content in a professional way
You can do this by using tabs and other applications. So, whether you want to use your Page to feature lots of great content or just want to run coupon campaigns or contests, you can use your Page to do so in ways that Facebook doesn’t allow on your personal Profile.
3. You can access insights about the activity of your fans
Facebook Insights allow you to see what type of content is getting the most engagement on your Page. You can also see what types of people are Liking and interacting with your organization. And if you run a promotion, you can monitor your Page’s growth, as well as see stats on conversions and click-throughs.

Ding. Ding. Ding. That’s a knockout!

As you can see, the battle of Facebook Page vs. Profile isn’t really much of a fight at all. When it comes to marketing your business or organization on Facebook, there’s only one true champ, and that’s the Facebook Page.

Comments

Post a Comment

Popular posts from this blog

How to Create a Social Media Posting Schedule

Image
You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing . Creating a social media schedule is the best way to stay on top of your social media marketing. Still not using email marketing to increase your social media reach? Start your free 60-day trial today! How can you create a social media posting schedule for your business?  Use these tips to create a schedule that works for your business. Understand which networks are right for your business  With almost two billion unique monthly users, Facebook is a good starting place for many businesses. But, depending on the audience you’re trying to reach, there are lots of other great networks to choose from — including Twitter , LinkedIn , Pinteres t, or Instagram Remember, you don’t have to be on every network. Start by building a presence on ...
Read more

4 Tools to Help You Integrate Your Social Media and Email Marketing

Image
  Many of you already use email and social media marketing to promote your small business or nonprofit. But how many of you integrate your social media and email marketing ? Here are 4 easy tools that will help you do just that: 1. Add social media buttons Adding social media buttons to your emails is a great way to let your readers know where they can find you on various social media networks. Fans can also click the button within your emails to see your organization’s social profiles. To add buttons, make sure you’re in the “Edit” mode of a block. Then, click the “Social” tab in the tools on the left side of the screen. When you click on one of the networks, you can choose which kind of button you want to use. Just make sure you add the link to your page in the link box. It’s important to use your unique Facebook URL, such as www.facebook.com/constantcontact , so that users are taken directly to your page. Click the “Insert” button to add the button to your block a...
Read more

Record shares of Americans now own smartphones, have home broadband

Image
  Nearly nine-in-ten Americans today are online, up from about half in the early 2000s. Pew Research Center has chronicled this trend and others through more than 15 years of surveys on internet and technology use. On Thursday, we released a new set of fact sheets that will be updated as we collect new data and can serve as a one-stop shop for anyone looking for information on key trends in digital technology. To mark the occasion, here are four key trends illustrating the current technology landscape in the U.S. 1 Roughly three-quarters of Americans (77%) now own a smartphone , with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year, according a Pew Research Center survey conducted in November 2016. Smartphone adoption has more than doubled since the Center began surveying on this topic in 2011: That year, 35% of Americans reported that they owned a smartphone of some kind. Smartphones are nearly ubiquit...
Read more