[Video] Why Consistency is the Key to Your Marketing Success

 Why Consistency is the Key to Your Marketing Success
Repeat business, new customers, and referrals don’t happen on their own.
It starts with a great experience — the type of experience that makes people say WOW and want to tell their friends about you.
But then you need to build on that experience so that you’re not only staying in touch with your existing customers, but also reaching new people in the process.

That’s where marketing comes in.

You know customers have expectations for your business, and you work hard to fulfill those expectations on a daily basis.
And just like consistency allows you to stand out from your competitors, it will also be critical when it comes to planning your marketing efforts.
In the fourth video of our Be a Marketer video series, we look at how Chelcie and Andrew Martin of Honey Pot Orchards in Stow, Massachusetts use a consistent email sending schedule to keep their customers up-to-date.

Comments

Post a Comment

Popular posts from this blog

How to Create a Social Media Posting Schedule

Image
You know that sticking to a schedule is important for your business. It helps you get through your never-ending To Do list and keeps everything running smoothly. The same is true when it comes to your social media marketing . Creating a social media schedule is the best way to stay on top of your social media marketing. Still not using email marketing to increase your social media reach? Start your free 60-day trial today! How can you create a social media posting schedule for your business?  Use these tips to create a schedule that works for your business. Understand which networks are right for your business  With almost two billion unique monthly users, Facebook is a good starting place for many businesses. But, depending on the audience you’re trying to reach, there are lots of other great networks to choose from — including Twitter , LinkedIn , Pinteres t, or Instagram Remember, you don’t have to be on every network. Start by building a presence on a couple that are a
Read more

4 Tools to Help You Integrate Your Social Media and Email Marketing

Image
  Many of you already use email and social media marketing to promote your small business or nonprofit. But how many of you integrate your social media and email marketing ? Here are 4 easy tools that will help you do just that: 1. Add social media buttons Adding social media buttons to your emails is a great way to let your readers know where they can find you on various social media networks. Fans can also click the button within your emails to see your organization’s social profiles. To add buttons, make sure you’re in the “Edit” mode of a block. Then, click the “Social” tab in the tools on the left side of the screen. When you click on one of the networks, you can choose which kind of button you want to use. Just make sure you add the link to your page in the link box. It’s important to use your unique Facebook URL, such as www.facebook.com/constantcontact , so that users are taken directly to your page. Click the “Insert” button to add the button to your block and y
Read more

How to Interpret Your Email Marketing Results (Without Spending All Day Doing It)

Image
  Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing , but you really don’t have the time to get into the nitty gritty details. You’re not alone. When we surveyed 1,200 small business owners and asked what obstacles keep them from using marketing data: 49 percent say they don’t know where to begin and 40 percent say they just don’t have the time. Using reporting and analytics to your advantage doesn’t need to be a full-time job. Getting familiar with your reports can actually help you save time, because you’ll know which marketing activities are working and which ones may not be worth your time. It will also give you the ability spot key trends, see who is responding to your messages (and who isn’t), and get inspiration for your future marketing ideas. In this post, you’ll learn how to in
Read more